Business Owner's Guide to Intellectual Property
A Business Owner's Guide to Intellectual Property A Business Owner's Guide to Intellectual Property Intellectual property (IP) is a critical asset for any business, protecting the creations of your mind, from your brand name to your latest invention. Understanding IP is key to building a strong, defensible business. Part 1: The Main Types of Intellectual Property There are three primary forms of intellectual property: trademarks, copyrights, and patents. Each serves a distinct purpose. 1. Trademarks A trademark protects your brand identity—a name, logo, slogan, or design that identifies and distinguishes your goods or services from others. ...